According to a survey conducted among Vietnamese households in 2021, word of mouth was the leading source of information influencing the purchase of alcoholic beverages among respondents in Vietnam, as agreed by 65 percent of them. By comparison, TV was the second most preferred source of information for alcohol buying decisions.
Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021
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Deloitte. (October 4, 2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021." Chart. October 4, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. (2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of Information Influencing Alcoholic Beverage Purchase Decisions among Vietnamese People in 2021." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte, Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 Statista, https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/ (last visited December 23, 2024)
Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
