According to a survey conducted among Vietnamese households in 2021, word of mouth was the leading source of information influencing the purchase of alcoholic beverages among respondents in Vietnam, as agreed by 65 percent of them. By comparison, TV was the second most preferred source of information for alcohol buying decisions.
Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 4, 2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021." Chart. October 4, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. (2022). Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte. "Sources of Information Influencing Alcoholic Beverage Purchase Decisions among Vietnamese People in 2021." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
Deloitte, Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 Statista, https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/ (last visited November 23, 2024)
Sources of information influencing alcoholic beverage purchase decisions among Vietnamese people in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1351775/vietnam-information-sources-used-for-alcohol-buying-decisions/
