According to the results of a recent survey conducted in the United States, most respondents across all age groups preferred to buy products directly in stores. The highest share of in-store buyers was among baby boomers, with 83 percent. On the other hand, the same generation did not seem as interested as others in buying products through companies' apps or social media.
Leading channels to purchase products among consumers in the United States in 2022, by generation
Characteristic
Generation Z
Millennials
Generation X
Baby boomers
In-store
55%
65%
73%
81%
Online retailer (e.g. Amazon.com)
50%
55%
53%
53%
Company website (e.g. Apple.com)
37%
34%
31%
36%
Company's mobile app
22%
20%
24%
9%
Social media app (e.g. Instagram Shop, Facebook Marketplace)
The source does not specify the exact date of the survey.
Generation Z: ages 18-24.
Millennials: ages 25-35.
Generation X: ages 35-53.
Baby boomers: ages 55+.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HubSpot. (July 28, 2022). Leading channels to purchase products among consumers in the United States in 2022, by generation [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. "Leading channels to purchase products among consumers in the United States in 2022, by generation." Chart. July 28, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. (2022). Leading channels to purchase products among consumers in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. "Leading Channels to Purchase Products among Consumers in The United States in 2022, by Generation." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot, Leading channels to purchase products among consumers in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/ (last visited November 23, 2024)
Leading channels to purchase products among consumers in the United States in 2022, by generation [Graph], HubSpot, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
