In 2022, about seven in 10 consumers who recently shopped for outdoor equipment products in the United States stated that the main factor influencing their purchases was the price tag. Quality and inventory availability/selection ranked second and third, respectively, with roughly 40 percent of responses.
Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022
Characteristic
Share of respondents
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shoppers who purchased outdoor gear in the last month
Supplementary notes
The source specifies that a random stratified sample methodology was used to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
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Provoke Insights. (November 21, 2022). Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/
Provoke Insights. "Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022." Chart. November 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/
Provoke Insights. (2022). Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/
Provoke Insights. "Main Factors Influencing Consumers When Purchasing Outdoor Equipment in The United States in 2022." Statista, Statista Inc., 21 Nov 2022, https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/
Provoke Insights, Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022 Statista, https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/ (last visited July 22, 2024)
Main factors influencing consumers when purchasing outdoor equipment in the United States in 2022 [Graph], Provoke Insights, November 21, 2022. [Online]. Available: https://www.statista.com/statistics/1351627/leading-factors-influencing-outdoor-gear-shoppers-in-the-usa/
