A 2021 survey asked U.S. beauty consumers what the most important brand values were when purchasing beauty products. The Boomer generation was much more focused on sustainability, with 31 percent of consumers stating it was important to them. Only 20 percent of Boomer consumers are concerned about diversity and inclusion. In comparison, 40 percent of Generation Z consumers believe that diversity and inclusion is an important brand value. Only 19 percent view sustainability as important.
Important added brand values when purchasing beauty products in the U.S. in 2021, by generation
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Klarna. (April 10, 2021). Important added brand values when purchasing beauty products in the U.S. in 2021, by generation [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/
Klarna. "Important added brand values when purchasing beauty products in the U.S. in 2021, by generation." Chart. April 10, 2021. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/
Klarna. (2021). Important added brand values when purchasing beauty products in the U.S. in 2021, by generation. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/
Klarna. "Important Added Brand Values When Purchasing Beauty Products in The U.S. in 2021, by Generation." Statista, Statista Inc., 10 Apr 2021, https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/
Klarna, Important added brand values when purchasing beauty products in the U.S. in 2021, by generation Statista, https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/ (last visited January 10, 2025)
Important added brand values when purchasing beauty products in the U.S. in 2021, by generation [Graph], Klarna, April 10, 2021. [Online]. Available: https://www.statista.com/statistics/1351584/important-brand-values-when-buying-beauty-products-us-by-generation/
