Almost two-thirds (65 percent) of Italian business-to-consumer (B2C) organizations invest in a company website for commercial purposes, more than for any of the other selected digital channels. Social media was the second-most popular channel, invested in by 59 percent of these companies.
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel." Chart. July 27, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in Italy in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel Statista, https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/ (last visited November 21, 2024)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351581/digital-commerce-channels-b2c-companies-invested-in-italy/
