Main digital commerce channels B2C companies invested in in Italy 2022

Published by Daniela Coppola, Dec 11, 2023
Almost two-thirds (65 percent) of Italian business-to-consumer (B2C) organizations invest in a company website for commercial purposes, more than for any of the other selected digital channels. Social media was the second-most popular channel, invested in by 59 percent of these companies.

Share of business-to-consumer (B2C) organizations investing in digital commerce channels in Italy in 2022, by channel

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Release date

July 2022

Region

Italy

Survey time period

2022

Number of respondents

4,000 commerce leaders

Supplementary notes

Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.

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Statistics on " E-commerce in Italy "

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Spotlight inflation

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Topics

E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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