Influence of TikTok on music activities U.S. 2022

Published by Patrick Leu, Nov 22, 2024
According to a study from 2022, the role TikTok plays in the music industry in the United States, TikTok users participate in more music related activities. Among non-TikTok users, 25 percent said that they followed an artist on social media in the last 12 months, while this share reached 54 percent among TikTok users.

Influence of TikTok on music related activities in the last year in the United States in 2022

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Release date

October 2022

Region

United States

Survey time period

November 2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

“Music listeners” are defined as adults aged 18+ who spend any time listening to music.“TikTok users” are defined as adults aged 18+ who use TikTok at least once per month. “Music services” include free and paid services used for listening to music through any format excluding terrestrial radio.

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Independent music publishers worldwideMusic consumption in the U.S.Music industry in the U.S.Digital Music in the United StatesMusic industry in the United Kingdom (UK)
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