In the United Kingdom, 84 percent of business-to-consumer (B2C) organizations invest in a website for commercial purposes, a higher proportion than for any other digital channel. According to a survey from 2022, third-party marketplaces were the second-most invested in channel amongst these businesses (63 percent), while investment in sales representatives was the channel which received the least investment (28 percent).
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. "Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel." Chart. July 27, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations Investing in Digital Commerce Channels in The United Kingdom (Uk) in 2022, by Channel." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
Salesforce Research, Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel Statista, https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/ (last visited November 22, 2024)
Share of business-to-consumer (B2C) organizations investing in digital commerce channels in the United Kingdom (UK) in 2022, by channel [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351547/digital-commerce-channels-b2c-companies-invested-in-united-kingdom/
