In 2023, half of the revenue on the Ukrainian influencer marketing (IM) industry was earned from integration of advertised brands on influencers' social media accounts. To compare, the revenue from agency commissions and the development of strategies for IM campaigns each accounted for 13 percent of the total.
Distribution of the influencer marketing revenue in Ukraine in 2023, by service
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IAB Ukraine. (April 22, 2024). Distribution of the influencer marketing revenue in Ukraine in 2023, by service [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. "Distribution of the influencer marketing revenue in Ukraine in 2023, by service." Chart. April 22, 2024. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. (2024). Distribution of the influencer marketing revenue in Ukraine in 2023, by service. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. "Distribution of The Influencer Marketing Revenue in Ukraine in 2023, by Service." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine, Distribution of the influencer marketing revenue in Ukraine in 2023, by service Statista, https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/ (last visited January 04, 2025)
Distribution of the influencer marketing revenue in Ukraine in 2023, by service [Graph], IAB Ukraine, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/