In 2022, around 60 percent of the revenue on the Ukrainian influencer marketing (IM) industry was earned from integration of advertised brands on influencers' social media accounts. To compare, the revenues from agency commissions and the development of strategies for IM campaigns each accounted for 10 percent of the total.
Distribution of the influencer marketing revenue in Ukraine in 2022, by service
Characteristic
Revenue share
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IAB Ukraine. (June 12, 2023). Distribution of the influencer marketing revenue in Ukraine in 2022, by service [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. "Distribution of the influencer marketing revenue in Ukraine in 2022, by service." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. (2023). Distribution of the influencer marketing revenue in Ukraine in 2022, by service. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine. "Distribution of The Influencer Marketing Revenue in Ukraine in 2022, by Service." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/
IAB Ukraine, Distribution of the influencer marketing revenue in Ukraine in 2022, by service Statista, https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/ (last visited July 22, 2024)
Distribution of the influencer marketing revenue in Ukraine in 2022, by service [Graph], IAB Ukraine, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1351364/ukraine-influencer-marketing-revenue-distribution-by-service/