The share of U.S. business-to-consumer (B2C) organizations' revenue which comes from digital channels increased from 37 percent in 2020 to 51 percent in 2022. This rise is projected to continue in the North American country, with digital revenue share forecast to reach 59 percent in 2024.
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024." Chart. July 27, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in The United States in Selected Years from 2020 to 2024." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/ (last visited January 06, 2025)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United States in selected years from 2020 to 2024 [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351362/b2c-revenue-from-digital-channels-united-states/
