In Italy, the revenue share of business-to-consumer (B2C) organizations coming from digital channels rose from 29 percent in 2021 to 36 percent in 2023. It is projected that this digital revenue share will reach 54 percent by 2025.
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2023). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025." Chart. July 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. (2023). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in Italy in Selected Years from 2021 to 2025." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025 Statista, https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/ (last visited December 22, 2024)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2021 to 2025 [Graph], Salesforce Research, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1351348/b2c-revenue-from-digital-channels-italy/
