The share of Brazil-based business-to-consumer (B2C) organisations' revenue that comes from digital channels has increased from 36 percent in 2020 to 49 percent in 2022. It is forecast that this number will rise significantly in the coming years, reaching a projected 64 percent in 2024.
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024
Characteristic
Share of revenue
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Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024." Chart. July 27, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in Brazil in Selected Years from 2020 to 2024." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/ (last visited August 24, 2024)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Brazil in selected years from 2020 to 2024 [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351334/b2c-revenue-from-digital-channels-brazil/
