The share of British business-to-consumer (B2C) organisations' revenue that comes from digital channels has increased from 40 percent in 2020 to 57 percent in 2022. It is projected that this number will continue to rise, reaching 64 percent in 2024.
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024." Chart. July 27, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/
Salesforce Research. (2022). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in The United Kingdom (Uk) in Selected Years from 2020 to 2024." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024 Statista, https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/ (last visited November 22, 2024)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in the United Kingdom (UK) in selected years from 2020 to 2024 [Graph], Salesforce Research, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/1351320/b2c-revenue-from-digital-channels-united-kingdom/
