Tech attracted the largest share of digital advertising spending among B2B industries in the United States in 2022. Ads on tech products and services accounted for over 32 percent of the total business-to-business ad expenditure in the country that year. Financial services registered a share of nearly 25 percent of the total B2B spending.
Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry
Characteristic
Share of spending
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LinkedIn. (October 13, 2022). Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. "Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry." Chart. October 13, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. (2022). Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn. "Distribution of Business-to-business (B2b) Digital Advertising Spending in The United States in 2022, by Industry." Statista, Statista Inc., 13 Oct 2022, https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/
LinkedIn, Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry Statista, https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/ (last visited July 22, 2024)
Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry [Graph], LinkedIn, October 13, 2022. [Online]. Available: https://www.statista.com/statistics/1351283/b2b-digital-ad-spend-industry-usa/