Mobile share of B2B digital ad spend in the U.S. 2020-2024

Published by
Julia Faria,
Mar 19, 2024
Mobile accounted for nearly 48 percent of business-to-business (B2B) advertising spending in the United States in 2022. B2B mobile ad spend in the U.S. was forecast to reach nearly seven billion U.S. dollars that year. By 2024, mobile might account for over 50 percent of the total B2B digital advertising expenditure.

Share of mobile in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024

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Release date

October 2022

Region

United States

Survey time period

2020 and 2021

Supplementary notes

* Forecast.

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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