In 2021, the broadcast advertising industry market size of the three biggest terrestrial broadcasters in South Korea, KBS, MBC, and SBS, amounted to around one trillion South Korean won. These three companies made up the majority of the market size in their sector as well as nearly 34 percent of the overall market. In 2015, the same companies made up over 50 percent of the market size, with their hold on the industry declining year by year.
Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021
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Market size in billion South Korean won
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Korea Communications Commission. (February 14, 2023). Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021 (in billion South Korean won) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/
Korea Communications Commission. "Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021 (in billion South Korean won)." Chart. February 14, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/
Korea Communications Commission. (2023). Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021 (in billion South Korean won). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/
Korea Communications Commission. "Market Size of The Broadcast Advertising Industry among The Three Biggest Terrestrial Broadcasting Companies in South Korea from 2011 to 2021 (in Billion South Korean Won)." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/
Korea Communications Commission, Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021 (in billion South Korean won) Statista, https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/ (last visited August 24, 2024)
Market size of the broadcast advertising industry among the three biggest terrestrial broadcasting companies in South Korea from 2011 to 2021 (in billion South Korean won) [Graph], Korea Communications Commission, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/1351273/south-korea-major-terrestrial-broadcast-ad-market-size/