In 2022, about half of consumers in Sweden said they specifically intended to shop for fewer items than before during the holiday season. A similar number of survey respondents said they were planning to reduce their spending on non-essential items.
Most common holiday shopping plans among consumers in Sweden in 2022
Characteristic
Share of respondents
I shop/will shop for fewer items than before
50%
I have reduced/will reduce my spending on non-essential items
49%
I shop/will shop more often for budget-friendly items
49%
Buy essential items as gifts, something the person uses in their everyday life
48%
Make sure the person I am buying a gift for wants it
45%
I am more likely to take advantage of holiday sales periods like Black Friday/week and Cyber Monday
37%
Gathering input from the persons I am buying a gift for (e.g. ask for a wishlist)
35%
I only purchase/will purchase items if they are on sale
25%
I actively/will actively not use my credit card to reduce costs
The source specifies that the sample sizes are nationally representative.
The total number of respondents for all 17 countries surveyed amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
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Klarna. (December 9, 2022). Most common holiday shopping plans among consumers in Sweden in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1351210/holiday-plans-sweden/
Klarna. "Most common holiday shopping plans among consumers in Sweden in 2022." Chart. December 9, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1351210/holiday-plans-sweden/
Klarna. (2022). Most common holiday shopping plans among consumers in Sweden in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1351210/holiday-plans-sweden/
Klarna. "Most Common Holiday Shopping Plans among Consumers in Sweden in 2022." Statista, Statista Inc., 9 Dec 2022, https://www.statista.com/statistics/1351210/holiday-plans-sweden/
Klarna, Most common holiday shopping plans among consumers in Sweden in 2022 Statista, https://www.statista.com/statistics/1351210/holiday-plans-sweden/ (last visited October 31, 2024)
Most common holiday shopping plans among consumers in Sweden in 2022 [Graph], Klarna, December 9, 2022. [Online]. Available: https://www.statista.com/statistics/1351210/holiday-plans-sweden/
