According to a March 2022 survey of grocery shoppers, the younger the respondents were, the more likely they were to buy an item they had never purchased before after reading a customer review. The older the respondents were, the more likely reading a review made no difference in their likelihood of buying a new grocery product.
Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation
The question was originally stated by the source as: "While shopping in a grocery store, are you more likely to purchase a grocery item that you’ve never purchased before if you are able to read customer reviews for that product (either while or before shopping)?"
Generations age range information:
Gen Z: 1997-Present, millennials: 1981-1996, Gen X: 1965-1980, baby boomers: 1946-1964
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PowerReviews. (April 1, 2022). Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/
PowerReviews. "Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation." Chart. April 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/
PowerReviews. (2022). Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/
PowerReviews. "Share of Consumers More Likely to Purchase a New Grocery Item after Reading a Customer Review in The United States in 2022, by Generation." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/
PowerReviews, Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/ (last visited December 21, 2024)
Share of consumers more likely to purchase a new grocery item after reading a customer review in the United States in 2022, by generation [Graph], PowerReviews, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1351198/influence-of-reviews-on-grocery-purchases-by-generation-us/
