Grocery store shoppers interested in ratings & reviews U.S. 2022, by generation

Published by
T. Ozbun,
Dec 12, 2023
Gen Z was the generation that was most interested in reviews and ratings while shopping for new products in grocery stores in the United States in 2022, with 48 percent saying they were very interested in this aspect. Baby boomers had the largest share of consumers who were not interested in reviews or ratings when grocery shopping, at 25 percent.

Share of grocery store shoppers interested in ratings and reviews while shopping for a new grocery product in the United States in 2022, by generation

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Release date

April 2022

Region

United States

Survey time period

March 2022

Number of respondents

11,162 respondents

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "When considering a new grocery product, how interested are you in accessing product ratings and reviews while shopping in a grocery store?"

Generations age range information:
Gen Z: 1997-Present, millennials: 1981-1996, Gen X: 1965-1980, baby boomers: 1946-1964

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U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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