Based on a survey conducted by Capgemini, in 2021 in the United States, 72 percent of grocery shoppers belonging to Generation Z stated that they would prefer the products they purchased to be of organic origin and that they have already done paid a higher price for such products in the past. On the other hand, only 26 percent of boomers preferred to buy and pay more for groceries that provide information about their environmental impact.
Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation
Characteristic
Gen Z
Millennials
Gen X
Boomers
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Shoppers also paid a higher price the last time they were shopping for groceries.
Method of interview
Online survey
Supplementary notes
*E.g. not treated with synthetic pesticides/fertilizers, animals not given hormones or drugs.
**E.g. carbon footprint when product made/supplied.
***E.g. eco-friendly, biodegradable.
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Capgemini. (July 1, 2022). Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. "Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation." Chart. July 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. (2022). Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. "Sustainable, Eco-friendly, and Organic Attributes Preferred by Grocery Shoppers in The United States in 2021, by Generation." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini, Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/ (last visited July 22, 2024)
Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation [Graph], Capgemini, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
