Based on a survey conducted by Capgemini, in 2021, 45 percent of grocery shoppers belonging the Millennial generation stated that they considered in-store experiences to be important. On the other hand, only 18 percent of boomers considered in-store experiences to be of any importance when shopping for groceries.
Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
In-store experiences include:
Contactless check-out (i.e., no contact with store employees required).
In-store curated recipes and other content (e.g., meal-planning tips, ingredient suggestions).
Ability to dine in at the grocery store.
In-store culinary lessons/workshops.
Learn more about how Statista can support your business.
Capgemini. (July 1, 2022). Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation [Graph]. In Statista. Retrieved March 12, 2025, from https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. "Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation." Chart. July 1, 2022. Statista. Accessed March 12, 2025. https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. (2022). Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: March 12, 2025. https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. "Share of Grocery Shoppers Who Believe In-store Experiences to Be Important in The United States in 2021, by Generation." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini, Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/ (last visited March 12, 2025)
Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation [Graph], Capgemini, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
