Based on a survey conducted by Capgemini, in 2021, 45 percent of grocery shoppers belonging the Millennial generation stated that they considered in-store experiences to be important. On the other hand, only 18 percent of boomers considered in-store experiences to be of any importance when shopping for groceries.
Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation
In-store experiences include:
Contactless check-out (i.e., no contact with store employees required).
In-store curated recipes and other content (e.g., meal-planning tips, ingredient suggestions).
Ability to dine in at the grocery store.
In-store culinary lessons/workshops.
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Capgemini. (July 1, 2022). Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. "Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation." Chart. July 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. (2022). Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini. "Share of Grocery Shoppers Who Believe In-store Experiences to Be Important in The United States in 2021, by Generation." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
Capgemini, Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/ (last visited December 22, 2024)
Share of grocery shoppers who believe in-store experiences to be important in the United States in 2021, by generation [Graph], Capgemini, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1351120/importance-of-in-store-experiences-shopping-for-groceries-us-by-generation/
