Toronto Dominion-Bank (TD Bank) - one of the largest banks in Canada by total assets - invested roughly 1.45 billion Canadian dollars in communication and marketing activities in its fiscal year 2023. Royal Bank of Canada (RBC) followed with 832 million Canadian dollars spent on marketing and public relations activities.
Marketing spending of Big Five banks of Canada in fiscal year 2023
(in million Canadian dollars)
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Statista. (October 16, 2024). Marketing spending of Big Five banks of Canada in fiscal year 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/
Statista. "Marketing spending of Big Five banks of Canada in fiscal year 2023 (in million Canadian dollars)." Chart. October 16, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/
Statista. (2024). Marketing spending of Big Five banks of Canada in fiscal year 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/
Statista. "Marketing Spending of Big Five Banks of Canada in Fiscal Year 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 16 Oct 2024, https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/
Statista, Marketing spending of Big Five banks of Canada in fiscal year 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/ (last visited November 22, 2024)
Marketing spending of Big Five banks of Canada in fiscal year 2023 (in million Canadian dollars) [Graph], Statista, October 16, 2024. [Online]. Available: https://www.statista.com/statistics/1351010/marketing-spending-banks-canada/