In the fiscal year 2023 (spanning from November 2022 to October 2023), the Canadian Imperial Bank of Commerce (CIBC) invested 304 million Canadian dollars in advertising and business development activities. CIBC ranked among the most valuable Canadian brands worldwide in 2023, with a brand value of roughly 11.20 billion dollars.
Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023
(in million Canadian dollars)
Characteristic
Spending in million Canadian dollars
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Canadian Imperial Bank of Commerce. (November 29, 2023). Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1351007/cibc-ad-spend/
Canadian Imperial Bank of Commerce. "Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023 (in million Canadian dollars)." Chart. November 29, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1351007/cibc-ad-spend/
Canadian Imperial Bank of Commerce. (2023). Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1351007/cibc-ad-spend/
Canadian Imperial Bank of Commerce. "Advertising and Business Development Spending of Canadian Imperial Bank of Commerce (Cibc) in Fiscal Years 2021 and 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 29 Nov 2023, https://www.statista.com/statistics/1351007/cibc-ad-spend/
Canadian Imperial Bank of Commerce, Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1351007/cibc-ad-spend/ (last visited August 24, 2024)
Advertising and business development spending of Canadian Imperial Bank of Commerce (CIBC) in fiscal years 2021 and 2023 (in million Canadian dollars) [Graph], Canadian Imperial Bank of Commerce, November 29, 2023. [Online]. Available: https://www.statista.com/statistics/1351007/cibc-ad-spend/