In the fiscal year 2023 (spanning from November 2022 to October 2023), the Bank of Montreal (BMO) invested 814 million Canadian dollars in advertising and business development activities. A year earlier, the respective spending stood at 517 million dollars. BMO ranked fifth among the most valuable Canadian brands worldwide in 2023, with a brand value of approximately 14.62 billion dollars.
Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023
(in million Canadian dollars)
Characteristic
Spending in million Canadian dollars
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Bank of Montreal. (December 1, 2023). Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/
Bank of Montreal. "Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023 (in million Canadian dollars)." Chart. December 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/
Bank of Montreal. (2023). Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/
Bank of Montreal. "Advertising and Business Development Spending of Bank of Montreal in Fiscal Years 2021 and 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/
Bank of Montreal, Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/ (last visited July 22, 2024)
Advertising and business development spending of Bank of Montreal in fiscal years 2021 and 2023 (in million Canadian dollars) [Graph], Bank of Montreal, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1351005/bank-of-montreal-ad-spend/