In the fiscal year 2023 (spanning from November 2022 to October 2023), Scotiabank invested 576 million Canadian dollars in advertising and business development activities. Scotiabank ranked third among the most valuable Canadian brands worldwide in 2023, with a brand value of over 16 billion dollars, preceded only by the TD Bank and Royal Bank Of Canada.
Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023
(in million Canadian dollars)
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Scotiabank. (January 9, 2024). Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/
Scotiabank. "Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023 (in million Canadian dollars)." Chart. January 9, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/
Scotiabank. (2024). Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/
Scotiabank. "Advertising and Business Development Spending of Scotia Bank in Fiscal Years 2019 to 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/
Scotiabank, Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/ (last visited October 02, 2024)
Advertising and business development spending of Scotia Bank in fiscal years 2019 to 2023 (in million Canadian dollars) [Graph], Scotiabank, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1350999/scotiabank-advertising-spending/