Main considerations behind purchase decision for education Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey conducted among Vietnamese households in 2021, quality was the most important consideration for education service purchase decisions, as agreed by 80 percent of the respondents. By comparison, 46 percent of respondents in Vietnam considered brand in the purchase decision of these services.

Main considerations behind purchase decision for education services among people in Vietnam in 2021

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Release date

October 2022

Region

Vietnam

Survey time period

Q4 2021

Number of respondents

1,000 respondents

Special properties

among households in four major cities: Can Tho, Da Nang, Ha Noi, and Ho Chi Minh

Method of interview

Face-to-face interview

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