Digital advertising expenditure within the desktop segment across India was almost equally divided between the social media and paid search formats, each grossing over 14 billion Indian rupees in 2021. Both of these formats accounted for the lion's share of the desktop advertising spend, that is 28 percent respectively. The expenditure for desktop advertising was far lesser in comparison to mobile advertising spending that year.
Value of desktop digital ad expenditure in India in 2021, by format
(in billion Indian rupees)
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Dentsu Aegis Network. (January 31, 2022). Value of desktop digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of desktop digital ad expenditure in India in 2021, by format (in billion Indian rupees)." Chart. January 31, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/
Dentsu Aegis Network. (2022). Value of desktop digital ad expenditure in India in 2021, by format (in billion Indian rupees). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of Desktop Digital Ad Expenditure in India in 2021, by Format (in Billion Indian Rupees)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/
Dentsu Aegis Network, Value of desktop digital ad expenditure in India in 2021, by format (in billion Indian rupees) Statista, https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/ (last visited November 03, 2024)
Value of desktop digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1350904/india-desktop-digital-ad-spending-by-format/
