Digital advertising expenditure for mobile across India was heavily concentrated on social media followed closely by the online video format, each grossing over 47 billion Indian rupees in 2021. During that year, advertising spending on paid search accounted for over 20 percent of the overall digital advertising expenditure made within the mobile market.
Value of mobile digital ad expenditure in India in 2021, by format
(in billion Indian rupees)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees)." Chart. January 31, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. (2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of Mobile Digital Ad Expenditure in India in 2021, by Format (in Billion Indian Rupees)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network, Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) Statista, https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/ (last visited November 05, 2024)
Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
