Digital advertising expenditure for mobile across India was heavily concentrated on social media followed closely by the online video format, each grossing over 47 billion Indian rupees in 2021. During that year, advertising spending on paid search accounted for over 20 percent of the overall digital advertising expenditure made within the mobile market.
Value of mobile digital ad expenditure in India in 2021, by format
(in billion Indian rupees)
Characteristic
Value in billion Indian rupees
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Dentsu Aegis Network. (January 31, 2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees)." Chart. January 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. (2022). Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network. "Value of Mobile Digital Ad Expenditure in India in 2021, by Format (in Billion Indian Rupees)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/
Dentsu Aegis Network, Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) Statista, https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/ (last visited July 22, 2024)
Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1350903/india-mobile-digital-ad-spending-by-format/