Denmark, Lithuania, and Croatia were the countries whose small businesses most depended on e-commerce revenue in 2020. Companies of 10 to 49 employees in these markets generated 14 percent of their total revenue from e-commerce sales. In terms of medium-sized firms, Ireland took the lead with 41 percent.
E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country
Characteristic
Small enterprises (10-49 employees)
Medium enterprises (50-249 employees)
Lithuania
14%
16%
Croatia
14%
14%
Denmark
14%
25%
Ireland
13%
41%
Czechia
13%
22%
Netherlands
11%
14%
Austria
11%
10%
Sweden
10%
20%
Portugal
9%
21%
Hungary
8%
10%
France
8%
16%
Estonia
8%
16%
Slovenia
7%
16%
Created with Highcharts 7.2.2E-commerce share of total revenue16%16%14%14%25%25%41%41%22%22%14%14%10%10%20%20%21%21%10%10%16%16%16%16%16%16%13%13%14%14%11%11%10%10%14%14%13%13%10%10%9%9%4%4%20%20%8%8%14%14%14%14%14%14%13%13%13%13%11%11%11%11%10%10%9%9%8%8%8%8%8%8%7%7%7%7%7%7%7%7%7%7%6%6%6%6%5%5%3%3%2%2%2%2%Small enterprises (10-49 employees)Medium enterprises (50-249 employees)LithuaniaCroatiaDenmarkIrelandCzechiaNetherlandsAustriaSwedenPortugalHungaryFranceEstoniaSloveniaSpainSlovakiaMaltaRomaniaGermany (until 1990 former territory of the FRG)ItalyLatviaLuxembourgCyprusBulgariaBelgiumPoland
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small and medium enterprises without the financial sector; EU27*
Supplementary notes
* No data available for Greece or Finland. For Luxembourg, data for medium enterprises was confidential and not disclosed. Data was found to be of low reliability for other countries with empty fields in either company type.
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Eurostat. (March 17, 2022). E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country [Graph]. In Statista. Retrieved December 29, 2024, from https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/
Eurostat. "E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country." Chart. March 17, 2022. Statista. Accessed December 29, 2024. https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/
Eurostat. (2022). E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country. Statista. Statista Inc.. Accessed: December 29, 2024. https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/
Eurostat. "E-commerce as Percentage of Total Revenue Generated by Small and Medium-sized Enterprises (Smes) in The European Union in 2020, by Country." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/
Eurostat, E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country Statista, https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/ (last visited December 29, 2024)
E-commerce as percentage of total revenue generated by small and medium-sized enterprises (SMEs) in the European Union in 2020, by country [Graph], Eurostat, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1350895/smes-e-commerce-share-total-revenue-eu-country/
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