Share of SMEs that make e-commerce sales in the EU 2014-2023

Published by
Koen van Gelder,
Feb 7, 2024
Small enterprises of 10 to 49 employees are slightly less likely to engage in e-commerce than medium-sized businesses (50 to 249 employees) in the European Union. In 2023, the share of small companies selling via a website or app stood at 21 percent, nearly 10 percentage points lower than midsize firms.

Share of small and medium enterprises that make e-commerce sales in the European Union from 2014 to 2023

CharacteristicSmall enterprises (10-49 employees)Medium enterprises (50-249 employees)
2023 20.8% 30.2%
2022 20.9% 30%
2021 20.4% 29.3%
2020 19% 28.7%
2019 17.7% 27.4%
2018 17% 27.7%
2017 17.9% 28.7%
2016 18.3% 27.6%
2015 16.7% 27.4%
2014 15.3% 24.8%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of enterprises15.3%15.3%16.7%16.7%18.3%18.3%17.9%17.9%17%17%17.7%17.7%19%19%20.4%20.4%20.9%20.9%20.8%20.8%24.8%24.8%27.4%27.4%27.6%27.6%28.7%28.7%27.7%27.7%27.4%27.4%28.7%28.7%29.3%29.3%30%30%30.2%30.2%Small enterprises (10-49 employees)Medium enterprises (50-249 employees)2014201520162017201820192020202120222023
15%17.5%20%22.5%25%27.5%30%32.5%

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Release date

December 2023

Region

EU

Survey time period

2014 to 2023

Special properties

EU-27; small and medium enterprises without financial sector

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