The banking and financial services sector spent 27 percent of its digital advertising expenditure on the paid search format in 2021, which was the highest among India's contributing verticals. Consumer durables were the other sector to invest a considerable share of its digital media spend on this advertising format.
Share of digital ad expenditure spent on paid search in India in 2021, by industry
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Dentsu Aegis Network. (January 31, 2022). Share of digital ad expenditure spent on paid search in India in 2021, by industry [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/
Dentsu Aegis Network. "Share of digital ad expenditure spent on paid search in India in 2021, by industry." Chart. January 31, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/
Dentsu Aegis Network. (2022). Share of digital ad expenditure spent on paid search in India in 2021, by industry. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/
Dentsu Aegis Network. "Share of Digital Ad Expenditure Spent on Paid Search in India in 2021, by Industry." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/
Dentsu Aegis Network, Share of digital ad expenditure spent on paid search in India in 2021, by industry Statista, https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/ (last visited January 04, 2025)
Share of digital ad expenditure spent on paid search in India in 2021, by industry [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1350805/india-digital-ad-spending-on-paid-search-by-industry/
