According to a survey conducted during the second quarter of 2022 among mobile gamers in the United States, almost half of respondents discovered new apps to install via family and friends' recommendations. Around 40 percent of respondents reported discovering new apps via social media, while 38 percent reported receiving suggestions from the app store they used. In-app advertising was signaled by around 24 percent of respondents as their app discovery method, while 18 percent reported finding apps to download thanks to video ads placed before a video or game experience.
Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022
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Digital Turbine. (October 19, 2022). Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/
Digital Turbine. "Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022." Chart. October 19, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/
Digital Turbine. (2022). Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/
Digital Turbine. "Most Common Channel for Mobile Gamers in The United States to Discover New Apps to Download as of 2nd Quarter 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/
Digital Turbine, Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/ (last visited January 06, 2025)
Most common channel for mobile gamers in the United States to discover new apps to download as of 2nd quarter 2022 [Graph], Digital Turbine, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1350766/app-discovery-methods-mobile-gamers-us/
