According to a survey conducted among Vietnamese households in 2021, e-commerce platforms were the most preferred online shopping channels, as suggested by 68 percent of respondents. The same survey also revealed that social commerce via social media was also popular among respondents in the country.
Most preferred online purchasing channels among Vietnamese people in 2021
Characteristic
Share of respondents
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Deloitte. (October 4, 2022). Most preferred online purchasing channels among Vietnamese people in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/
Deloitte. "Most preferred online purchasing channels among Vietnamese people in 2021." Chart. October 4, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/
Deloitte. (2022). Most preferred online purchasing channels among Vietnamese people in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/
Deloitte. "Most Preferred Online Purchasing Channels among Vietnamese People in 2021." Statista, Statista Inc., 4 Oct 2022, https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/
Deloitte, Most preferred online purchasing channels among Vietnamese people in 2021 Statista, https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/ (last visited August 25, 2024)
Most preferred online purchasing channels among Vietnamese people in 2021 [Graph], Deloitte, October 4, 2022. [Online]. Available: https://www.statista.com/statistics/1350582/vietnam-preferred-online-buying-channels/