Super users are media users who spend more time and money consuming media compared to regular consumers. As of November 2022, supers users accounted for a total of 44 percent of video spend, and 80 percent of total gaming and music spend in the United States.
Share of monthly spending on media and technology in the United States as of November 2022, by user type
Characteristic
All other users
Super Users*
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* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source adds the following information:
"Video spend: includes money spent on all videos and video services, including traditional/virtual Pay TV, video streaming subscription
services, and video purchases/rentals. Gaming spend: includes money spent on video games and other video gaming purchases (e.g. inapp
purchases, video gaming subscription services) across all devices. Music spend: includes money spent on music and music services."
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Activate. (November 1, 2022). Share of monthly spending on media and technology in the United States as of November 2022, by user type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/
Activate. "Share of monthly spending on media and technology in the United States as of November 2022, by user type." Chart. November 1, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/
Activate. (2022). Share of monthly spending on media and technology in the United States as of November 2022, by user type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/
Activate. "Share of Monthly Spending on Media and Technology in The United States as of November 2022, by User Type." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/
Activate, Share of monthly spending on media and technology in the United States as of November 2022, by user type Statista, https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/ (last visited August 24, 2024)
Share of monthly spending on media and technology in the United States as of November 2022, by user type [Graph], Activate, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1350399/spending-user-type-media-tech-activities-us/