Average expected change in value of individual advertising models in Poland 2022

Published by Małgorzata Puzio, Jan 31, 2024
Publishers had the most significant increase in value change in the Direct Sale advertising model in 2022. In Poland, the increase was recorded at seven percent.

Average expected change in value of individual advertising models in Poland in 2022

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Release date

November 2022

Region

Poland

Survey time period

October 2022

Number of respondents

123 respondents

Special properties

Employees of entities that operate within the IAB Poland ecosystem*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Member companies and those that actively participate in the union's activities or follow news channels

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Statistics on " Internet usage in Poland "

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