Criteria for new solutions to replace third party cookies in Poland 2022

Published by Małgorzata Puzio, Jan 31, 2024
In 2022, the criterion for a new solution to replace third-party cookies in Poland was the targeting position, which 77 percent of surveyed companies planned to introduce.

What aspects will be important when introducing solutions that can replace third party cookies?

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Release date

November 2022

Region

Poland

Survey time period

October 2022

Number of respondents

158 respondents

Special properties

Employees of entities that operate within the IAB Poland ecosystem*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Member companies and those that actively participate in the union's activities or follow news channels

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