As per a Google report, search interest in digital formats among Indian users surged in 2021. Searches for keywords such as "short videos", especially on YouTube, went up by 100 percent. The search term "virtual try on" was also trending that year as consumers could virtually test products such as makeup and apparel before purchasing them.
Change in search interest in digital media among Google users across India in 2021, by keyword
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Think with Google. (February 3, 2022). Change in search interest in digital media among Google users across India in 2021, by keyword [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/
Think with Google. "Change in search interest in digital media among Google users across India in 2021, by keyword." Chart. February 3, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/
Think with Google. (2022). Change in search interest in digital media among Google users across India in 2021, by keyword. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/
Think with Google. "Change in Search Interest in Digital Media among Google Users across India in 2021, by Keyword." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/
Think with Google, Change in search interest in digital media among Google users across India in 2021, by keyword Statista, https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/ (last visited January 08, 2025)
Change in search interest in digital media among Google users across India in 2021, by keyword [Graph], Think with Google, February 3, 2022. [Online]. Available: https://www.statista.com/statistics/1350257/india-online-search-interest-in-digital-media-by-keyword/
