Importance of clean beauty to U.S. consumers by generation in 2021 & 2022

Published by
M. Shahbandeh,
Dec 19, 2022
According to a 2022 survey, 76 percent of Gen Z consumers stated to seek out for clean beauty products. That year, about 71 percent of millennials said that they were looking for clean beauty products.

Do you specifically plan to buy beauty products in the future that are "clean" ?

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Release date

June 2022

Region

United States

Survey time period

April 2021 & 2022

Number of respondents

11,115 respondents

Supplementary notes

*Clean beauty

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Statistics on " Gen Z and the beauty market in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

Further related statistics

2

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