In 2022, workout and training apps counted approximately 65 million consumers who either subscribed or were very interested in subscribing to a service of this type. Among these, 75 percent were already subscribers, while 25 percent reported the intention to start a paid subscription within 12 months. In comparison, 20 percent of the 48 million meditation and mindfulness digital service users were subscribers, while the remaining 80 percent reported a strong interest in paying for a subscription on metal apps and platforms of this type.
Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022
According to the source: "Health and fitness services/apps are defined as workout/training, diet/nutrition tracking, mindfulness/meditation, and sleep
tracking services/apps."
Users who intend to subscribe: users who are "extremely or very likely to purchase a subscription in the next 12 months."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Activate. (October 26, 2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022." Chart. October 26, 2022. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. (2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of Consumers in The United States Who Have a Paid Subscription or Are Interested to Start a Paid Subscription to a Digital Health and Fitness Service in 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate, Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 Statista, https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/ (last visited March 11, 2025)
Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
