As of October 2022, TikTok's global monthly active users were estimated to make up around 94 percent of the platform's user base. In comparison, users in the United States engaging with the platform on a monthly basis were estimated to compose a six percent share of the total. In the same period, 11 percent of YouTube MAU were estimated to be based in the U.S., while almost 90 percent of the platform's MAU were composed of global users.
Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022
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Activate. (October 26, 2022). Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/
Activate. "Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022." Chart. October 26, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/
Activate. (2022). Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/
Activate. "Distribution of Monthly Active Users (Mau) on Selected Social Media Platforms Worldwide and in The United States as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/
Activate, Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022 Statista, https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/ (last visited January 09, 2025)
Distribution of monthly active users (MAU) on selected social media platforms worldwide and in the United States as of October 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1350022/social-media-mau-distribution-global-us/
