Share of global HNW collectors willing to pay extra for sustainable options 2019-2022

Published by Statista Research Department, Nov 17, 2023
According to a 2022 global survey of high net worth (HNW) collectors, nearly all respondents were willing to pay up to five percent more for sustainable options when purchasing art. Meanwhile, 86 percent of the sample reported being prone to spend up to 10 percent more when buying art in 2022, denoting an increase of 18 percentage points compared to 2019.

Share of high net worth (HNW) collectors willing to pay a premium for sustainable options when purchasing art worldwide in 2019 and 2022

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Sources

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Release date

November 2022

Region

Worldwide

Survey time period

2019 and 2022

Number of respondents

2,709¹

Method of interview

Panel survey

Supplementary notes

¹ Number of respondents in 2022. The survey was conducted in August 2022.

The source defined high net worth (HNW) collectors as individuals who have a current net worth, excluding real estate and private business assets, in excess of one million U.S. dollars. Additionally, to be included in the survey, collectors were required to have spent at least 10,000 U.S. dollars on fine or decorative art in 2020 and 2021, and a minimum of 5,000 U.S. dollars in 2022.

Respondents were HNW individuals from the following markets: United States, United Kingdom, France, Germany, Italy, Singapore, Hong Kong, China, Taiwan, Japan, Brazil.

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