As of July 2022, the largest bulk of Instagram video views in the United States was continued for approximately 83 percent by influencer-published videos. Videos created by media companies generated around five percent of all Instagram views, while videos created by brands or aggregators generated 12 percent of all the video views on Instagram as of the examined period.
Share of Instagram video views generated by selected types of content creators in the United States as of July 2022
Characteristic
Share of video views
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The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."
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Activate. (October 26, 2022). Share of Instagram video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/
Activate. "Share of Instagram video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/
Activate. (2022). Share of Instagram video views generated by selected types of content creators in the United States as of July 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/
Activate. "Share of Instagram Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/
Activate, Share of Instagram video views generated by selected types of content creators in the United States as of July 2022 Statista, https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/ (last visited July 27, 2024)
Share of Instagram video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1350002/us-instagram-content-creators-video-views-share/