As of July 2022, the largest bulk of Facebook video views in the United States was continued for approximately 60 percent by influencer-published videos. Videos created by media companies generated around 30 percent of all Facebook views, while videos created by brands or aggregators generated 10 percent of all the video views on Facebook as of the examined period.
Share of Facebook video views generated by selected types of content creators in the United States as of July 2022
Characteristic
Share of video views
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The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."
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Activate. (October 26, 2022). Share of Facebook video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/
Activate. "Share of Facebook video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/
Activate. (2022). Share of Facebook video views generated by selected types of content creators in the United States as of July 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/
Activate. "Share of Facebook Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/
Activate, Share of Facebook video views generated by selected types of content creators in the United States as of July 2022 Statista, https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/ (last visited August 24, 2024)
Share of Facebook video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349995/us-facebook-content-creators-video-views-share/