As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022
The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."
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Activate. (October 26, 2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of YouTube video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. (2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of Youtube Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
Activate, Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 Statista, https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/ (last visited December 21, 2024)
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349992/us-youtube-content-creators-video-views-share/
