U.S. YouTube video engagement generated by selected content creators 2022

Published by Laura Ceci, Nov 12, 2024
As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.

Share of YouTube video views generated by selected types of content creators in the United States as of July 2022

CharacteristicShare of video views
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Showing entries 1 to 3 (3 entries in total)
Statistic: Share of YouTube video views generated by selected types of content creators in the United States as of July 2022

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Release date

October 2022

Region

United States

Survey time period

July 2022

Supplementary notes

The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."

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