A survey conducted in Japan in June 2022 showed that the leading factor in deciding on a subscription video-on-demand (SVOD) service was the price of a given service. More than 300 survey respondents opted for this answer. Pricing was followed by the number of titles and the richness of content offered by a service.
Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022
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*The original survey sample size was 1,112 people, of which 58.4 percent had used a subscription video-on-demand service. Only people who had used a subscription video-on-demand service were considered for this question.
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Appliv Topics. (June 21, 2022). Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/
Appliv Topics. "Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022." Chart. June 21, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/
Appliv Topics. (2022). Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/
Appliv Topics. "Leading Factors in Choosing a Subscription Video-on-demand (Svod) Service in Japan as of June 2022." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/
Appliv Topics, Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022 Statista, https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/ (last visited August 24, 2024)
Leading factors in choosing a subscription video-on-demand (SVOD) service in Japan as of June 2022 [Graph], Appliv Topics, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1349984/japan-leading-decision-factors-subscription-video-on-demand/