As of July 2022, the largest bulk of TikTok views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately five percent of all TikTok views, while videos created by brands or aggregators generated approximately four percent of all the views on TikTok as of the examined period.
Share of TikTok video views generated by selected types of content creators in the United States as of July 2022
The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."
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Activate. (October 26, 2022). Share of TikTok video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/
Activate. "Share of TikTok video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/
Activate. (2022). Share of TikTok video views generated by selected types of content creators in the United States as of July 2022. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/
Activate. "Share of Tiktok Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/
Activate, Share of TikTok video views generated by selected types of content creators in the United States as of July 2022 Statista, https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/ (last visited November 17, 2024)
Share of TikTok video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349983/us-tiktok-content-creators-video-views-share/
