U.S. audience of social video and video streaming services 2022
At the end of 2022, YouTube was the leading social platform for users in the United States to consume web videos, counting over 229 million monthly active users in the country. Amazon Prime was the leading paid video subscription service in the U.S. as of October 2022, with 162 million subscribers. Advertising-based video on demand Tubi counted 41 million monthly active users, while Pluto TV reportedly had 39 million active users in the examined period.
