At the end of 2022, YouTube was the leading social platform for users in the United States to consume web videos, counting over 229 million monthly active users in the country. Amazon Prime was the leading paid video subscription service in the U.S. as of October 2022, with 162 million subscribers. Advertising-based video on demand Tubi counted 41 million monthly active users, while Pluto TV reportedly had 39 million active users in the examined period.
Viewership of online video platforms in the United States as of October 2022
(in millions)
¹Subscribers of paid video streaming subscription services (SVOD)
²Monthly active users of free video streaming services with ads (AVOD, FAST)
³Monthly active users of a video streaming service with a paid subscription tier and a free tier with ads as of the end of Q3 2022
⁴Subscribers of virtual Pay TV services (vMVPD), which the source defines as services that "delivers TV through the internet without a set-top box"
⁵Monthly active video watchers of social/ web video
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Activate. (October 26, 2022). Viewership of online video platforms in the United States as of October 2022 (in millions) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. "Viewership of online video platforms in the United States as of October 2022 (in millions)." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. (2022). Viewership of online video platforms in the United States as of October 2022 (in millions). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate. "Viewership of Online Video Platforms in The United States as of October 2022 (in Millions)." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1349963/audience-us-online-video/
Activate, Viewership of online video platforms in the United States as of October 2022 (in millions) Statista, https://www.statista.com/statistics/1349963/audience-us-online-video/ (last visited January 08, 2025)
Viewership of online video platforms in the United States as of October 2022 (in millions) [Graph], Activate, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1349963/audience-us-online-video/
