Spirits-based RTD alcohol consumer market share in the U.S. in 2024, by race

Published by Jan Conway, Feb 10, 2025

White consumers made up the majority of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024. At the same time, Asian consumers made up just four percent of the market, the smallest share among all consumers.

Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by race

CharacteristicShare of volume
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Statistic: Market share of spirits-based ready-to-drink alcoholic beverage consumers in the United States in 2024, by race

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Release date

June 2024

Region

United States

Survey time period

2024

Supplementary notes

* The report can be purchased on the Beverage Information Group website.

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Statistics on " Ready-to-drink alcoholic beverages market in the U.S. "

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