According to a survey among Southeast Asian consumers in 2022, half of the respondents were influenced to purchase by paid search on online shopping platforms. In comparison, push-notifications from apps influenced 32 percent of the Southeast Asian respondents to make a purchase in 2022.
Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022
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Lazada Group, & Various sources (Synagie, GroupM). (August 30, 2022). Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/
Lazada Group, und Various sources (Synagie, GroupM). "Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022." Chart. August 30, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/
Lazada Group, Various sources (Synagie, GroupM). (2022). Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/
Lazada Group, and Various sources (Synagie, GroupM). "Leading Ad Forms on Online Shopping Platforms That Influenced Purchase in Southeast Asia in 2022." Statista, Statista Inc., 30 Aug 2022, https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/
Lazada Group & Various sources (Synagie, GroupM), Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/ (last visited December 31, 2024)
Leading ad forms on online shopping platforms that influenced purchase in Southeast Asia in 2022 [Graph], Lazada Group, & Various sources (Synagie, GroupM), August 30, 2022. [Online]. Available: https://www.statista.com/statistics/1349845/sea-top-online-shopping-platform-ads-influencing-purchase/
