Leading FMCG brands Thailand 2022, by household penetration

Published by Kankanit Ciba, Dec 19, 2023
In 2022, Mama was the leading FMCG brand among consumers in Thailand, with the highest household penetration rate of 80.2 percent. Lays came second with a household penetration rate of 74.3 percent in Thailand.

Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration

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Release date

June 2022

Region

Thailand

Survey time period

2022

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Overview

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Production

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Retail sales

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Retail channels

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Online FMCG retail

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Consumer spending

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Leading brands

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