In 2022, Mama was the leading FMCG brand among consumers in Thailand, with the highest household penetration rate of 80.2 percent. Lays came second with a household penetration rate of 74.3 percent in Thailand.
Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration
Characteristic
Household penetration rate
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Kantar. (June 29, 2022). Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration." Chart. June 29, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. (2022). Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Thailand in 2022, by Rate of Household Penetration." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration Statista, https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/ (last visited August 24, 2024)
Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration [Graph], Kantar, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/