According to a 2022 survey of fashion executives from companies around the world, the biggest challenge they faced when trying to improve their company's sustainability credentials in the eyes of consumers was the lack of standards to assess sustainability performance. The second biggest challenge, with a share of roughly two-thirds of respondents, was the cost of sustainable materials.
Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022
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McKinsey & Company. (November 29, 2022). Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. "Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022." Chart. November 29, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. (2022). Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. "Challenges Faced by Fashion Executives to Improving Consumer Perceptions of Their Company's Sustainability Credentials Worldwide in 2022." Statista, Statista Inc., 29 Nov 2022, https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company, Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 Statista, https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/ (last visited December 21, 2024)
Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 [Graph], McKinsey & Company, November 29, 2022. [Online]. Available: https://www.statista.com/statistics/1349771/fashion-companies-sustainable-reputation-issues/
